Court Culture. We stay true to the city we rep and the team we love.
The Miami HEAT has created an authentic lifestyle apparel brand for basketball fans in Miami. Our clothing line celebrates local pride, current players, and championship moments. Every design is created in-house and produced locally. Everything about Court Culture is local; it’s designed by Miami.
Oversized logos and cookie cutter, templated design might mean big apparel companies get more bang for their buck, that they can sell the same designs to as many teams as possible.
But where’s the soul? The flavor?
Our realization was that our fans need apparel that they can wear out – and not stick out. Our fans are unlike any in the NBA, and they deserve better than one-design-fits-all. Our brand has grown and succeeded because we’ve stayed true to Miami.